MC Logo

MGMT211 - Introduction to Marketing

Fall, 2020

Course Outline (view as calendar) (link to online book)

September 08 :: Course Introduction and What is Marketing

September 15 :: Marketing Function

September 22 :: Segmntation and Targeting

September 29 :: Marketing Strategy

October 06 :: Ethics and Social Responsibility & Test #1

October 13 :: Marketing Info. and Research & Consumer Behavior

October 20 :: Positioning

October 27 :: Branding & Product Marketing

November 03 :: Promotion: Integrated Marketing Communication & Test #2

November 10 :: Advertising Sample Presentations

November 17 :: Pricing Strategies & Place: Distribution Channels

November 24 :: The Elevator Pitch

December 01 :: Global Marketing & the Marketing Plan

December 08 :: Marketing Plan Presentations

December 15 :: Test #3