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MGMT211 - Introduction to Marketing

Fall, 2017

Class Syllabus

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MONTGOMERY COLLEGE
Business, Economics, Accounting, Computer Applications,
and Hospitality Management Department Rockville Campus
MGMT211 - Introduction to Marketing

Instructor: John Coliton Acrobat Version
Office: HU251 (240-567-5139) Fall, 2017 – CRN 20840
Office Hours: Monday & Wednesday: 3:30 p.m. 4:30 p.m. HU127 - T/R 12:30 - 1:45 p.m.
  Tuesday & Thursday: 2:30 p.m. – 3:30 p.m. Department Phone: 240-567-5137
  Friday: 10:30 a.m. – 11:30 a.m.  
Web: http://www.montgomerycollege.edu/~jcoliton/
Email: john.coliton@montgomerycollege.edu
GroupMe: https://app.groupme.com/join_group/33282945/cpN7XP

Course Description

A survey of the global marketing environment in terms of both business and consumer goods and services. Buying behavior and targeting markets are emphasized. The marketing mix, including product, promotion, price, and distribution, is featured through the use of experiential marketing applications. Assessment levels: ENGL 101/101A, READ 120. Three hours each week. Formerly MG 103. 3.000 Credit hours 3.000 Bill Hours

Course Objectives

Upon completion of this course a student will be able to:

Course Materials

The book for this course is “MKTG Principles of Marketing” 11th Editionby Lamb, Hair & McDaniel, Copyright 2015 South-Western, Cengage Learning, 978-1-337-11680-0, and is required for this class.

Important Dates

The last day to drop the class with a refund is: September 4, 2017
The last day to change to audit is: September 18, 2017
The last day to drop a class without a grade is: September 18, 2017
The last day to drop a class with a grade of “W” is: November 13, 2017

Syllabus Supplement

Additional policies can be found at http://mc.coliton.com/SyllabusSupplementFall2017.pdf and should be considered part of this syllabus.

Grading Policy and Procedure

Grading is based on written assignments, class presentations, class participation, and tests. The written assignments will focus on three areas; the marketing plan for a new product, a market segmentation paper, and a collection of advertisements you find particularly good or bad. The class presentations include a 30 second pitch of your new product idea, showing themes in your collection of advertisements, and presenting your final marketing plan. The tests will be based on the reading material, and are open book. Class participation will be based on attendance, the quality of interaction and involvement during discussions, and interaction with other students. This class may be audited (taken without the expectation of a grade) with my permission and the proper form submitted to the records office. Someone who audits the class is still expected to participate in class and complete all projects.

The grading is allocated as follows:

Marketing Plan (in parts)............................................ 225
Tests (4 at 50 pts. each)................................................ 200
Market Segmentation Paper....................................... 100
Advertising Samples.................................................... 100
Class participation........................................................ 25
Total Points:.................................................................. 650

The following distribution of points will be used to determine final grades:

A = 585 » 650 (90 - 100%)
B = 520 » 584 (80 - 90%)
C = 455 » 519 (70 - 80%)
D = 390 » 454 (60 - 70%)
F = 0 » 389 (0 - 60%)

Course Schedule and Assignments

Week   Topic Assignment Aug-29 Course Introduction and Marketing Fundamentals Gather the required course materials and review course documents Read chapter 1 by Thursday Sep-05 Strategic Planning and Ethics Read chapter 2 by Tuesday and chapter 3 by Thursday Sep-12 Marketing Environment and Global Vision Read chapter 4 by Tuesday and chapter 5 by Thursday Initial proposal for final project due on Friday Sep-19 Test #1 and Consumer Decision Making Test #1 (chapters 1 – 5) Read chapter 6 by Thursday Sep-26 Business Marketing and Market Segmentation Read chapter 7 by Tuesday and chapter 8 by Thursday Market segmentation paper due on Friday Oct-03 Market Research and Test #2 Read chapter 9 by Tuesday Test #2 (chapters 6 – 9) Oct-10 Product Concepts and Development Read chapter 10 by Tuesday and chapter 11 by Thursday Oct-17 Services, Non-Profits and the Supply Chain Read chapter 12 by Tuesday and chapter 13 by Thursday Marketing plan – analysis and strategy sections due on Friday Oct-24 Marketing Channels, Retailing and Test #3 Read chapter 14 by Tuesday Test #3 (chapters 10 – 14) on Thursday Oct-31 Communications and Advertising Read chapter 15 by Tuesday and chapter 16 by Thursday Nov-07 Advertising Sample Presentations Submit advertising samples on Monday Present advertising samples throughout the week Nov-14 Personal Selling, Elevator Pitch and Social Media Read chapter 17 by Tuesday and chapter 18 by ThursdayPresent your elevator pitch Nov-21 Elevator Pitch Marketing Plan – tactics section due Monday Present your elevator pitch on Tuesday Nov-28 Pricing Concepts Read chapter 19 by Tuesday Dec-05 Marketing Plan Due + Presentations Submit your marketing plan on Monday Presentations all week Dec-14 Final Test Test #4 (chapters 15 – 19) [12:30 p.m. – 2:30 p.m. on Thursday]

 

A course calendar is available online at: http://mc.coliton.com/MGMT211/_images/calendar.pdf