Flash in the Pan

 

 

by Michael Bloch
http://www.tamingthebeast.net

 

 

 

 

 

The exciting world of Flash animation. I've seen some pretty impressive Flash work out there, including www.rustedfaith.com, www.simplicity.com.au (a cv with a definite difference) and www.guardianinsurance.com.au. Go out and take a look, they are well worth the visit.

There are also a number of very bad Flash animations - including my own first attempt, which thankfully I had the good sense to remove - I was awarded the "Services to the Internet Community" award for that decision!

Aside from graphic design issues it boils down to bandwidth and load times. A well thought out and presented Flash animation will be impressive to a visitor a couple of times and then become a monumental pain in the ass afterwards while waiting for it to load.

As I mentioned in a previous article, we don't all have DSL connections.
Use Flash with care. Understand your audience, and view your intended animation in a variety of environments. One of the best ideas I have seen is to offer two version of your sites on the first page - Flash and non-Flash. There is no point in having Flash detection if your visitor does not want to see it for the 50th time!

As with other graphic elements on your site, if overdone, it can totally detract from other site offerings. A menu system as part of your Flash production is a good idea. Flash has some amazing functionality, it's not just a pretty face.......

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