MC Logo

MGMT211 - Introduction to Marketing

Spring, 2018

Course Outline (view as calendar)

January 22 :: Course Introduction and Marketing Fundamentals

January 29 :: Strategic Planning and Ethics

February 05 :: Marketing Environment and Global Vision

February 12 :: Test #1 and Consumer Decision Making

February 19 :: Business Marketing and Market Segmentation

February 26 :: Marketing Research and Test #2

March 05 :: Product Concepts and Development

March 12 :: Spring Recess

March 19 :: Services, Non-Profits and the Supply Chain

March 26 :: Retailing and Test #3

April 02 :: Communications and Advertising

April 09 :: Advertising Sample Presentations

April 16 :: Personal Selling and Social Media

April 23 :: Elevator Pitch and Pricing Concepts

April 30 :: Marketing Plan Due + Presentations

May 8 :: Test #4