MC Logo

MGMT211 - Introduction to Marketing

Fall, 2017

Course Outline (view as calendar)

August 29 :: Course Introduction and Marketing Fundamentals

September 5 :: Strategic Planning and Ethics

September 12 :: Marketing Environment and Global Vision

September 19 :: Test #1 and Consumer Decision Making

September 26 :: Business Marketing and Market Segmentation

October 3 :: Marketing Research and Test #2

October 10 :: Product Concepts and Development

October 17 :: Services, Non-Profits and the Supply Chain

October 24 :: Retailing and Test #3

October 31 :: Communications and Advertising

November 7 :: Advertising Sample Presentations

November 14 :: Personal Selling and Social Media

November 21 :: Elevator Pitch

November 28 :: Pricing Concepts

December 5 :: Marketing Plan Due + Presentations

December 14 :: Test #4