Resources (links)
(link to online book)
Course Documents
Syllabus (in PDF format)
Calendar (in PDF format)
Course Assignments
Advertising Samples
- Assignment
- Completed Example of the assignment - part 1: all advertisements (as PDF)
- Completed Example of the assignment - part 2: class presentation (as PowerPoint show with narration ≈ 18 meg)
- Completed Example of the assignment - part 2: class presentation (as MP4 - video ≈ 56 meg)
Marketing Segmentation
Marketing Plan
- Assignment
- Video Explanation
- Log into MyMC and go to "My Classes"
- Scroll to the bottom to "LinkedIn Learning" and click on "sign-in"
- Log in using your MyMC credentials (if needed)
- Search for "Drew Boyd" once logged in
- Watch "Marketing Foundations" and "Writing a Marketing Plan"
- Templates (in Word format)
Other Useful Links
Market Segmentation and Analysis
- Strategic Business Insights - Values Attitudes & Lifestyles (VALS)
- Nielsen Segmentation - PRIZM
- Acxiom's PersonicX socioeconomic clusters - https://isapps.acxiom.com/personicx/personicx.aspx
- North American Industry Classification System (NAICS) has a page of links to useful market research tools.
- The Morning Brew's "Marketing for Beginners" - https://www.morningbrew.com/daily/stories/2020/09/16/marketing-beginners-best-articles-expert-resources?utm_source=morning_brew
Federal Agencies
- Bureau of Labor Statistics - http://www.bls.gov/
- Consumer Product Safety Commission - http://www.cpsc.gov/
- Federal Trade Commission - https://www.ftc.gov/
- Food and Drug Administration - http://www.fda.gov/
Interesting/Useful links & videos
- How to write a mission statement that doesn't suck!
- An amusing set of videos from Blendtec called "Will it Blend?" - this one features glow sticks.
- Google Trends - what is being searched for right now.
- The American Marketing Association is one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe