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MGMT211 - Introduction to Marketing

Fall, 2017

Resources (links)

Course Documents

Syllabus (in PDF format)

Calendar (in PDF format)

Course Assignments

Advertising Samples

Marketing Segmentation

Marketing Plan

Other Useful Links

The textbook - the Publisher's site

Market Segmentation and Analysis

Federal Agencies

Interesting/Useful videos

Google Trends - what is being searched for right now.

The American Marketing Association is one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe