A survey of the global marketing environment in terms of both business and consumer goods and services. Buying behavior and targeting markets are emphasized. The marketing mix, including product, promotion, price, and distribution, is featured through the use of experiential marketing applications. Assessment Level(s): ENGL 101/ENGL 101A, READ 120. Three hours each week. Formerly MG 103.

Introduces computer concepts and techniques applicable to various disciplines. This course covers the most widely used software packages while providing students hands-on experience with current computer applications. Prior knowledge of Windows is strongly recommended. Assessment Level(s): AELW 940/ELAI 990 or ENGL 101/ENGL 101A,MATH 050 , READ 120. Three hours each week. Formerly CA 120.

A study of JavaScript language used to create dynamic and interactive web content. In this introductory course, students will learn the fundamentals of working with the behavior layer of web development using JavaScript. Students will learn scripting basics. the principles of unobtrusive and cross browser scripting, how to navigate and manipulate the Document Object Model (DOM), and how to use JavaScript libraries to improve web development. PREREQUISITE: TECH 272 or consent of department. Three hours each week. Formerly CA 276, CMAP 276. 3 Credit hours 3 Bill Hours

A survey of some of the predominant Web animation applications and technologies, such as Flash and ActionScript. This course begins with an overview of drawing and animation and concludes with an introduction to scripting for Web interactivity and game development. Other Web enhancement applications may be taught depending on changes in technology. PREREQUISITE: None, but previous computer experience strongly recommended. Assessment level: READ 120. Four hours each week. Formerly CA 125. 4.000 Credit hours 4.000 Bill Hours

Provides instruction for creating, uploading, and maintaining professional-quality websites containing graphics, style sheets, mulitmedia, and other basic enhancements using hand-coded HTML as well as Adobe Dreamweaver's fundamental tools. Topics include website development and emerging Internet technologies and trends. PREREQUISITE: Any CMAP, CMSC, or GDES course that is two credits or more or consent of department. Assessment levels: ENGL 101/101A, READ 120. Four hours lecture/discussion each week. Formerly CA 272. 4.000 Credit hours 4.000 Bill Hours

Intended for Flash content developers who want to improve their skills. This course explores ActionScript techniques for visual interactivity and computer gaming. PREREQUISITE: CA 125 or consent of department. Four hours each week.

An introduction to computers, operating systems, and Internet basics. Topics include file and hard drive management, customizing the Windows environment, transferring data between applications, installing and running hardware and software, utilizing e-mail, and effectively finding, using, and downloading information, software, and research materials from the Internet. Assessment levels: EL 103/EN 002, RD 099/103. Three hours lecture each week.

his course is designed to introduce students to the Extensible Markup Language (XML). This introduction includes creating valid, well-formed XML documents, applying the Extensible Style Language (XSL), incorporating XLinks and XPointers, and using some of the current applications of XML. Topics include Document Type Definition (DTD) templates, Cascading Style Sheets, XSL-Transformation and XSL-Formatting Objects style sheets, the use of namespaces and applications of XML that are currently being used in the marketplace. Prerequisite: CA272 or consent of department. Three hours lecture/discussion each week. 3 semester hours